Khaby Lame, the world’s most-followed TikTok creator, has reached a huge milestone. He has sold his main company, Step Distinctive Limited, in a deal worth almost $900 million. The deal was completed on January 23, 2026, and is being called one of the biggest business deals ever made by a single social media creator. As part of the agreement, the company that bought it will manage and use the Khaby Lame brand for the next three years. This deal shows how internet fame, when handled smartly, can turn into a powerful global business and provide long-term financial security. Khaby built his brand through short, silent comedy videos that made fun of overly complicated life hacks. His simple reactions were easy to understand and relatable, which helped him connect with people all over the world. This deal proves that individual creators can now be valued at levels once reserved only for big studios and media companies. One of the most important parts of the deal is the creation of a hyper-realistic AI “digital twin” of Khaby. This digital version can be used in ads and promotions without Khaby needing to be there in person. Brands can run campaigns in many countries at the same time, even when Khaby is unavailable. By licensing this digital version, Khaby keeps control over his image and humor while his team manages and approves the content. The AI keeps his famous silent style, making sure everything still feels authentic. This allows his brand to work 24/7 while reducing his personal workload. Overall, this deal shows how powerful personal brands have become in the digital age. As AI and technology blend with entertainment, Khaby Lame’s nearly $900 million deal sets a new global standard for what individual creators can achieve. #fblifestyle

Khaby Lame, the world’s most-followed TikTok creator, has reached a huge milestone. He has sold his main company, Step Distinctive Limited, in a deal worth almost $900 million. The deal was completed on January 23, 2026, and is being called one of the biggest business deals ever made by a single social media creator. As part of the agreement, the company that bought it will manage and use the Khaby Lame brand for the next three years. This deal shows how internet fame, when handled smartly, can turn into a powerful global business and provide long-term financial security. Khaby built his brand through short, silent comedy videos that made fun of overly complicated life hacks. His simple reactions were easy to understand and relatable, which helped him connect with people all over the world. This deal proves that individual creators can now be valued at levels once reserved only for big studios and media companies. One of the most important parts of the deal is the creation of a hyper-realistic AI “digital twin” of Khaby. This digital version can be used in ads and promotions without Khaby needing to be there in person. Brands can run campaigns in many countries at the same time, even when Khaby is unavailable. By licensing this digital version, Khaby keeps control over his image and humor while his team manages and approves the content. The AI keeps his famous silent style, making sure everything still feels authentic. This allows his brand to work 24/7 while reducing his personal workload. Overall, this deal shows how powerful personal brands have become in the digital age. As AI and technology blend with entertainment, Khaby Lame’s nearly $900 million deal sets a new global standard for what individual creators can achieve. #fblifestyle